Event Marketing: OKC AUTO SHOW

Overview: Oklahoma City International Auto Show, one of the consumer premiere auto shows in America, charged us with the responsibility of curating all event marketing for their one-of-a-kind exhibit.

Deliverable Inclusions: Campaigns, Content Strategy, Creative Strategy & Execution, Event Support, Giveaways, Messaging, Paid Media, POS Materials, Promotions, Sales & Field Marketing Support, User Experience Design

What We Did: Equipped with newly implemented creative and a truckload of extensive digital campaigns, we managed to fully integrate an entire event marketing playbook that included point of sale materials to major giveaways - one being partnered with 7-Eleven. 

Long Lasting View: While the campaigns and event brand strategies themselves were successful, the lasting benefit was to the brand. We helped ideate, coordinate and support every aspect of this massive exhibit. What OKC Auto Show was looking for materialized a standard brand practice aiding their leadership with cultivating communication and interactions with their target audience.