Communications: NEWS 9

Overview: KWTV News 9’s Early Morning News cast chose us to promote their productions in efforts to continue to notify the community at large in Tulsa, Oklahoma with the latest information. 

Deliverable Inclusions: Content Strategy, Traditional TV Campaign 

What We Did:  In the first steps, we created a clearly outlined path to spreading awareness, garnering engagement, and delivering messaging that informed their audience. These guiding documents provided strategic direction on encoding the overarching brand messaging to detailed instructions for content, audience segmentation, and audience retention.

Long Lasting View: From promoting KWTV News 9’s Early Morning News cast & iconic severe weather meteorologist, Gary England, we became a 3x Emmy and NAB award winner through traditional TV campaign. Aside from these high marks, this traditional TV campaign was recognized on a segment of The Daily Show with Jon Stewart.