Strategic Media Planning
As an agency with 20+ years of experience, we have successfully navigated the ever-changing media landscape providing brands more opportunities to connect with customers. We are well-educated on the latest trends and roles to which traditional media has adapted, from consumer consumption and behavior-based segmentation to accountability reporting. Traditional media continues to play an important and relevant role - whether you’re watching sports on TV, listening to the radio during your commute, or receiving a coupon through direct mail. Our plans provide a multichannel touch-point strategy to ensure the target audience is reached throughout their day no matter how they choose to consume media. Skyline understands the value of conversation over interruption in order to succeed with channel planning to execute content that will succeed on trend with competitive media practices.
We Do Our Research
Day in and day out, we make every effort to take the guesswork out of our strategies. We use the best consumer data gathering tools to sharpen our focus on the client’s audience like our livelihood depends on it. And quite frankly, it does. A smart understanding of the various consumers that frequent our clients' businesses enable us to develop forward-thinking marketing plans. Our research department is equipped with the latest audience measurement information such as Nielsen, Kantar, and Scarborough, to name a few. We begin with the context, diving deep into target audience analysis, uncovering hidden geographic opportunities and managing analytics of competitive activity among other analyses. To do so, we utilize econometric modeling techniques that help us pick out media’s ROI and prompt actions for continuous improvement. These concise building blocks allows us to analyze, determine, and pinpoint the forward direction of the brand. This research facilitates a competitive edge in the ever-changing media marketplace. What worked yesterday might not work today. We recognize this and continuously improve our clients' advertising campaigns to ensure they reach the required core audience more efficiently and effectively.
Available Research Capabilities
Co-op Experts
We have extensive experience working with manufacturers to gain advertising compensation for our clients. Our dedicated staff is knowledgeable about the various programs, promotions, and requirements necessary to collect on funds. From logos, preapprovals, collections, reviews, and submissions, we streamline the process to ensure you capitalize on the FREE advertising dollars with hands-on lead generation.