University: JIMMIE AUSTIN

Overview: Recognized by Golf Digest, Jimmie Austin is up to par in ranking as one of the top 5 golf courses in Oklahoma. We managed to amplify brand awareness to boost memberships and bookings with proven results year over year. 

Deliverable Inclusions: Campaigns, Digital, Direct Mail, Email Marketing, Giveaways, Print Publications, Radio and Traditional TV. 

What We Did: With high likability and a picturesque landscape, we were able to capitalize on Jimmie Austin’s brand reputation by positioning them in their own unique space within the customer’s mind. By promoting Jimmie Austin as a necessary partnership for their potential customers, we created messaging that steered their target audience to want to live at an elite level of life by showcasing the exclusive experience being offered.

Long Lasting View: With the success of the initial campaign, we were able to cultivate a relationship and bring tangible results in year over year growth of KPI metrics – extending the snowball effect from driving up memberships to growth in wedding venue bookings by over 250% combined.