ST Residential

Rethinking Everything

ST recently came into existence to take over a $4.5 billion portfolio of residential high rises and condominiums in many of the largest metropolitan areas in the U.S.

Collectively representing over $100 billion in capital, ST is the managing member of a public-private partnership between the FDIC and a consortium of esteemed private equity investors, including Starwood Capital, TPG, Perry Capital and WLR LeFrak. ST’s management of this partnership provides the greatest combination of industry experience and resources, offering the highest standards of design aesthetic and quality.

Unlike the current financial state of many high-profile residential property owners, investors in ST properties can be reassured in the security and stability of ST properties. Moreover, with ST, for the first time in several years, there is a stakeholder that has the resources to rethink their properties, address style and enhance quality. ST is bringing confidence back in the home.

To convey these key points about ST in a national corporate communications rollout, ST searched the nation for a communications/production company that would research, script, shoot, animate and edit top quality work on their behalf. ST chose Skyline Media Group in July 2010 over leading ad agencies and production firms from Chicago, NY and LA to execute a variety of video sale tools for the collective properties, plus additional videos for the individual properties.