Media Director
Gloria is responsible for researching, analyzing and developing media strategies in current and potential markets, with a focus on cost-efficient methods to gain effective reach and frequent exposure for each client. She determines the budget distribution among media vendors and purchases and evaluates and conducts post-buy analyses for each media purchase. She maintains close communication with multiple vendors, developing media opportunities and responding to media requests.
Before joining Skyline, Gloria worked at First Impressions Marketing and Advertising as Production Coordinator and Account Services Coordinator, and Contrast magazine as a sales representative. Gloria brings over 14 years of experience to Skyline Media Group.
